What was the problem?
Rajat Cable is an Indian-based brand, manufacturing electric wires, and cables for complete cabling needs. Being one of the most favored and oldest companies, it received a considerable amount of orders through an offline medium. To increase the customer base for its products, we identified the need to create its digital presence by setting up its product availability on the screen of its customers. We suggested creating an e-commerce application where its products can be purchased with a few clicks.
What we have done
With an objective to increase the customer base and shift from call orders, We created an E-commerce Application for Rajat Cables which helped its retail customers to browse and buy its products through it. The promotion of the application was needed to increase its installs and therefore, we served them our social media marketing services.
What we have learned
While creating the e-commerce application for Rajat Cables, we learned that it's very important to have creative UI/UX in the application that indirectly offers a great user experience to the users. Also, we learned how to engage the user base through vibrant graphics.