What was the problem?
Bankura Seva Niketan is a multispecialty hospital in Bankura. As the hospital got on board with us, we realized they were lacking in building a strong digital presence. Multispecialty hospitals need to have a brand & certain trust with locals. We realized the need to fill this gap.
What we have done
As a part of our Digital marketing services, we also designed a website for the hospital with a Telemedicine feature and Online appointment booking system. This was done during COVID pandemic. This has helped a lot of localities and people from nearby villages in booking appointments & getting beds.
We were actively involved in creating engaging posts. We focused on organic growth rather than paid ads. As a part of our strategy, we started promoting the Hospital on Facebook. The strategy also included creating informational posts that would be useful to most of the audience.
We kept on learning from the reaction we were getting from different kinds of posts. Presently, the response that the page has been getting is quite an achievement in itself. The number of followers has increased & the number of likes and reactions that the posts are getting is tremendous.
As a part of our Digital marketing services, we also designed a website for the hospital with a Telemedicine feature and Online appointment booking system. This was done during COVID pandemic. This has helped a lot of localities and people from nearby villages in booking appointments & getting beds.
The following were critical components of our strategy:
Our primary strategy was to focus on brand awareness and the development of a digital ecosystem.
Promoting special days, events, and festivals increased brand awareness.
By promoting mental health awareness, we were able to build a community of like minded people.
What we have learned
Every business has different prospects demanding different things. We learnt to create content that would specifically target the locals & cities around Bankura. From the response we got from each post, we kept on adapting & changing the content to meet the needs of the target audience.